Piano’s platform and services were designed from the ground up to help premium publishers realize significant revenue increases through new business models. Our strategic services offering (which we refer to as Piano Content Monetization Planning, or “CMP”) and the Piano SaaS Platform can be leveraged by clients either separately or together.
Content Monetization Planning
Choosing the right set of models to implement requires a thorough understanding of a site’s audience, traffic dynamics, and the impact that the new rules and rewards will have on users. Developing these models and prototypes necessarily involves a diverse set of skills and stakeholders.
For many organizations, bringing those skills together can be challenging. They face competing priorities, limited resources, and insufficient data. In fact, the investment required to get to a tangible and agreed-upon plan for shifting the revenue model is large enough that many organizations’ internal plans have stalled or foundered, leaving their business to suffer in the interim.
Piano’ Content Monetization Planning is a consulting process designed to help premium publishers get to a set of prototypes, a ratified plan, and an action plan for improving revenue. A highly structured process with a finite duration, CMP involves our clients’ resources, but doesn’t solely depend on them for forward momentum.
If you’re interested in Piano Content Monetization Planning, please send us your interest: firstname.lastname@example.org