Sell access to your videos
Are you using Amazon to sell your DVDs? Going through iTunes to sell videos? Why not do it through your own site at half the cost? Piano’ integration with video hosting providers Brightcove and Ooyala lets you do just that.
Online video consumption is exploding and Piano can help you cash in. From educational instructions to feature films, use Piano to sell your videos. Pick a price and access period, e.g. $5 for a 24-hour rental or $19.99 for unlimited access, add a trailer, and you are off to the races. You write, direct, shoot, and edit, we’ll handle the sale and customer service.
Video content strategies
We always look at audience and content type to define the best-paid content strategy, and videos are no different. Here are some of the strategies we’ve seen our clients use with great success.
1) Entertainment – short access
When selling video content for entertainment, as opposed to education or instruction, it’s helpful to set an expiration time between 24 hours and one week. This helps in two ways: it allows you get revenue from multiple purchases from the same user, and it creates a sense of urgency and value around your content.
2) Live event –> video on demand
If you’re hosting a live event on your site, you can set up a Piano paywall to sell access to it. Just put up a paywall where you are hosting the live stream and send your fans there. They can buy unlimited access to that URL and will be able to come back and see the show!
But after the streaming event is over, you can still make money by selling the video content on demand. Just leave the paywall up and replace the live stream with an embedded video. Then change your paywall rules to a period of fixed access (1 week), write some fresh copy for the curtain, and you’re all set! This way, people that bought access to the live event will still have access to your video.
If you’d like to make your live streaming customers pay to see the event again, then just drop us a line at firstname.lastname@example.org and we’ll add another paywall to your account. You can replace the paywall embed code, and everyone visiting the site will need to pay for access.
3) Instructional videos with unlimited access
Unlike entertainment and live streaming content, educational, DIY, and instructional videos may need to be watched over and over to achieve the desired result. For this reason, Piano recommends that you sell instructional videos for a period of unlimited access at a higher price point ($25-$75 per video).
For an example, check out John Lovett’s Watercolor Workshops.
4) Tie in with API for Netflix like subscriptions
Using the Brightcove integration, you can sell individual videos on your site in minutes. But what if you want to allow your users to purchase videos individually, in groups, or have a subscription to everything?
Using the Piano API you can group some or all of your videos into API resources, a method called bundling content. Once an API resource includes some or all of your videos, selling access to that API resource will allow access to whatever videos are tied to it.
For an example, check out Beamafilm.
5) Make your own channel
If you regularly update video content, you can use Piano to create an online channel. You can give your users a one-month trial just to see if they like it, then convert them to recurring subscribers. Keys to success for starting an online channel include updating content daily, communicating and interacting with your most engaged fans, and actively seeking new subscribers.