Crowdfunding… your way
Are you rallying support for your existing site or next media project? If you want to customize the experience and keep it on your own site, then you may want to use Piano to reach your goal. Piano will work especially well if you are raising money for a content based project, and you are already a well-followed content creator.
Piano’ frictionless checkout process, with no long forms to fill out, will help you raise the proceeds you need to continue providing the content and perspective that your audience depends on. Once your campaign’s money is in the door, leverage Piano’ customer management tools to convert your supporters into ongoing subscribers.
There are a many ways to use Piano to raise money for your projects, here are two examples:
Special film project
Let’s say you want make a film about the future of digital publishing, but don’t have the cash. You can use Piano on your own site to solicit donations without having to worry if you’ll ever reach your goal (we’re sure that you will!). You’ll need a couple things:
Explanation page with a teaser: use popular content and marketing campaigns to drive traffic to a page that explains your project’s mission and maybe even has a teaser trailer on it.
Video & paywall page: Once they’ve visited the teaser page, you’ll want to push them to donate. Set up a page that you’ll eventually host your film on, and protect it with a Piano Paywall. The paywall should be set to unlimited access. When a purchase is made, the curtain will disappear revealing a page thanking the user and encouraging them to come back on the launch date!
Crowdfund a new webcomic
This example is for publishers that already have a ton of great content, a perfect situation for Piano Applause. If you want your fans to support a new series of content, just add Piano Applause to the head tag of your page. Then be sure to make the reminder curtain pop up every 4-5 views so that your readers will be reminded to donate.
In the Applause curtain, you’ll want to convey a few messages to your fans. First you want to have a great marquee image and theme to the curtain design. You can completely customize the curtain using your own HTML in the advanced editor. Then make sure you remind your users that if they donate, then the curtain will stop popping up. You can even use the Dynamics tool to thank those users that have donated!