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Hard paywall *and* reminders
by Brian Carroll, 6 years ago
Paywall vs. Bots
by Brian Carroll, 6 years ago

Adding Piano to your site

Piano can be deployed in several ways, but it is up to you how best to utilize our platform.

Javascript (Paywall & Applause)

If you are using Paywall or Applause, you will use the “Embed code” that we give you onto your website. Piano will only work on pages that have the Piano code embedded. You have a couple options for embedding the code:

1) I want Piano to protect my entire site

For this option – you’ll need to past the code into your head tag. Your website has an HTML header (head tag) that appears on each webpage. Chances are you are using a website builder or a CMS to create your site. If you are unsure how to embed the code into the head tag of your site, we recommend Googling the query, “embed code into head tag on [your website builder or CMS],” to find instructions. Many sites, like Squarespace, have an area in settings where you can “inject code” – this is what you are looking for.

2) Piano will protect a small section or just one page of my site

Here you’ll want to embed the code in the body of the pages you want to protect. Piano can only track users when they land on a page with the embed code, so you may need to talk to a developer and get advice on how to add code to a specific page. Some site builders will allow you to inject code

WordPress plugin v3.0

If you would like to associate the Piano paywall with tags for your posts or pages, then we recommend using the Piano Wordpress plugin (you can download it here). To use the WordPress plugin, you will still need to sign up for a Piano account. While you will have to customize a few settings within WordPress, you will manage paywall options and review transaction data on your Piano Publisher Dashboard.

Popular Site-Builder and CMS tutorials

Check out how to integrate Piano on these popular site-builders. We’ve even shown you how easy it is by showing you on the platform itself.



Piano has partnered with the video hosting provider Brightcove to allow you to sell access to videos! If you are currently using Brightcove, or would like to find a solution to sell videos online, read more about selling videos with Piano here.


Are you a developer looking for the flexibility and security of the Piano API? Check out our API Docs. If you want to learn more about how the API works, but you’re not a developer, take a look at our article – Understanding the API.

Understand the API
Communicate with your developers better!
Monetize your political site
If your fan base is engaged and passionate, they’ll support you!
Content Strategy
Tailor your site experience
Use dynamics to customize your site’s look and feel based on who’s viewing it.
Sell local news anywhere
If you have a local newspaper, don’t miss out on digital revenue.
Content Strategy
Protect and sell downloadables
Upload your reports, pick a price, and start marketing to your audience.
Content Strategy
Integrate with popular CMS’s
We’ve put Piano on your favorite platforms for you.
Crowdfund your project
Raise money to support your next project by using Piano Applause.
User Supported
Rent video content
Piano has the tools for you to build a video content business.
Content Strategy

Welcome to Piano!

We're happy you found us! You may already be using Piano, or just starting to learn about it. Either way, we're excited to see you here. We love valuable content as much as you do - that's why we work day and night to make sure you can support your content business with beautiful and simple software tools.

Who are we?

Piano is a dedicated and professional organization comprised of professionals from journalism, advertising, design, and banking. We came together because we believe that in this digital world there should be more than one bookstore, more than one music store, and more than one video store. We are based in New York, and love to hear from our customers in person or on the phone.

What we offer

Piano is a flexible platform that can help you with things like raising money for charity, selling a web series, or creating a payment solution like the New York Times. Chances are, if you have a website, and you are trying to make money from it, Piano has a solution for you. Want to find the right product for you? Visit our Choosing a Solution page.

In addition to these software products, Piano offers you AND your users outstanding customer support from our New York office. We care about you and our product, if you ever have a suggestion or a problem, just email or give us a call at +1 646-350-1999 and dial 0 for "Human Being."

The first step - signing up

Signing up for a publisher account is FREE and you are not committed to ANYTHING. If you are deciding between software products other than Piano, we encourage you to just type in a few things and sign up for an account so that you can poke around the publisher dashboard. Seriously... just sign up for an account. It's free, and you'll like what you see:

When you sign up for an account, you'll automatically be in trial mode. After you update your business information, then you can submit your application for review. It usually takes us less than 24 hours to approve/deny an application. For more information about our approval process, check out the Registration & Application section.

Getting paid

Thirty days after a transaction takes place, you can withdraw the money. We have this waiting period to protect you (and us) from dealing with refunds, chargebacks, and business disasters. You can get paid by check, direct deposit wire transfer, DWOLLA, or Paypal.

How does Piano make money?

"Wait, is it actually free?" Well obviously it's not free. We take a percentage of each transaction to cover payment processing fees. Please contact for our fees. You may find yourself thinking I could be charged directly by the payment provider if I used Stripe or PayPal..."  But unlike those payment gateways, we let you control access to content, customize site experiences, set business rules, manage user accounts, view analytics, and provide end-user customer service.

Enterprise clients

Piano offers professional services and enterprise pricing to clients that meet a certain threshold. You know who you are, and if you are interested in talking to our enterprise sales team, just call +1646-350-1999 and press 1 for sales. In addition to our software, we also offer consulting services that we like to call Content Monetization Planning.



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