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Hard paywall *and* reminders
by Brian Carroll, 4 years ago
Paywall vs. Bots
by Brian Carroll, 4 years ago

Piano Applause – your virtual tip-jar

Piano Applause allows you to collect money from your user base without restricting access to content. You can use Applause to generate curtain reminders, messages, and page view counters to nudge your users to voluntarily contribute to your site. Applause will also allow you to control the user experience of those who have contributed.

Setting up Piano Applause is, in almost all respects, like Piano Paywall, with the primary difference that Piano Applause does not restrict content. Your users will always be able to see the content on your website, but they will have gentle reminders to donate to support your operation.  So if you understand how Paywall works, you will understand Applause, too.


The Basics

At the top of the screen, you’ll start with the name of your offering – this will appear in various spots within the check-out process as a reference for your users, and they will be able to use the URL you put here to link back to you in areas like their purchase receipt.


The Price Editor

Piano allows you to set a variety of price options with a simple, powerful editor.

 You can set up to three suggested prices for your contributions.

You can set up to three suggested prices for your contributions.

Clicking on the price tag or pencil icon will enable you to set the price option; the trash icon will delete that price option. You can create the options for recurring, subscription-style contributions, or just one-time payments that have a fixed duration.  You can also create suggested amounts, and let your users type in higher ones if they want to!

Interested in displaying prices in a foreign currency? Check out this note first.


The Counter

For Piano Applause, it is helpful to remind your users how much they are looking at your site so they will be incentivized to donate! The counter will display wherever you’d like and when the user clicks it, a curtain will show up encouraging them to subscribe or donate.

Screen shot 2013-06-07 at 11.42.07 AM.png


Again helping remind your users how much they value their content, the reminder curtain can be set to appear after a certain number of views, and then to appear incrementally afterward. You can control both numbers!

Screen Shot 2014-01-06 at 7.32.09 PM
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Welcome to Piano!

We're happy you found us! You may already be using Piano, or just starting to learn about it. Either way, we're excited to see you here. We love valuable content as much as you do - that's why we work day and night to make sure you can support your content business with beautiful and simple software tools.

Who are we?

Piano is a dedicated and professional organization comprised of professionals from journalism, advertising, design, and banking. We came together because we believe that in this digital world there should be more than one bookstore, more than one music store, and more than one video store. We are based in New York, and love to hear from our customers in person or on the phone.

What we offer

Piano is a flexible platform that can help you with things like raising money for charity, selling a web series, or creating a payment solution like the New York Times. Chances are, if you have a website, and you are trying to make money from it, Piano has a solution for you. Want to find the right product for you? Visit our Choosing a Solution page.

In addition to these software products, Piano offers you AND your users outstanding customer support from our New York office. We care about you and our product, if you ever have a suggestion or a problem, just email or give us a call at +1 646-350-1999 and dial 0 for "Human Being."

The first step - signing up

Signing up for a publisher account is FREE and you are not committed to ANYTHING. If you are deciding between software products other than Piano, we encourage you to just type in a few things and sign up for an account so that you can poke around the publisher dashboard. Seriously... just sign up for an account. It's free, and you'll like what you see:

When you sign up for an account, you'll automatically be in trial mode. After you update your business information, then you can submit your application for review. It usually takes us less than 24 hours to approve/deny an application. For more information about our approval process, check out the Registration & Application section.

Getting paid

Thirty days after a transaction takes place, you can withdraw the money. We have this waiting period to protect you (and us) from dealing with refunds, chargebacks, and business disasters. You can get paid by check, direct deposit wire transfer, DWOLLA, or Paypal.

How does Piano make money?

"Wait, is it actually free?" Well obviously it's not free. We take a percentage of each transaction to cover payment processing fees. Please contact for our fees. You may find yourself thinking I could be charged directly by the payment provider if I used Stripe or PayPal..."  But unlike those payment gateways, we let you control access to content, customize site experiences, set business rules, manage user accounts, view analytics, and provide end-user customer service.

Enterprise clients

Piano offers professional services and enterprise pricing to clients that meet a certain threshold. You know who you are, and if you are interested in talking to our enterprise sales team, just call +1646-350-1999 and press 1 for sales. In addition to our software, we also offer consulting services that we like to call Content Monetization Planning.



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